UL DQS is excited and pleased to share the results of the branding market study we initiated in 2014.
We are changing our company name to DQS Inc. effective August 3, 2015. This project was put in place in response to feedback from our valued clients, shareholders, and other industry stakeholders. The aim of the branding project was to simplify our company names and our global logo. This project also yielded another significant benefit; enabling us to align our certificates and reports with the expectations of the industry oversight bodies (IATF, ANAB, ANSI, etc.).
Our new brand logo will:
- Focus our marketing and outreach programs on Auditing, Assessments, and Certification of Management Systems and Business Processes, providing a distinct identification as a leading global certification body,
- Improve market clarity by representing our services to our global clients through our new logo, and create a unique brand for our harmonized global business success, and
- Be available for client use in association with marketing initiatives.
Our core values will continue to lead our new brand: competency, integrity, superior services. Further, our re-branding initiative has no effect on our shareholder structure; we will continue to have the commitment of our present shareholders: UL, DIN, and DGQ.
Simplify – Clarify – Energize